Speaker:
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Graeme Simsion enjoys a
reputation as an outstanding and entertaining communicator. He
is identified with some of the most important ideas and trends in data administration and data
modeling to emerge over the past decade. He is an
outspoken critic of conventional approaches to data administration and advocated a tactical,
project-based approach. This approach has been widely
adopted. In data modeling he is an advocate for
specialist data modelers. He regards data modeling as
an essential creative design activity. He was one of
the first to highlight the importance of using patterns.
He brings a perspective from the
broader worlds of business, human development, and technology.
In recent months he has spoken on data management, business process management, consultancy
skills, communication skills, career planning, and the relationships between academe and industry,
at conferences in the US, Europe and Australia. His book, Data Modeling Essentials, written with Graham Witt, is now in its third edition.
It is widely regarded as the clearest work on the topic.
Graeme’s interests extend well
beyond the data management field. After spending his
early career as a DBA, he built and managed a successful consultancy which grew to some 70 staff
covering IS planning, process re-design and systems specification as well as data management and
data modeling. During this period, he continued to
accept exclusive consulting assignments, primarily facilitating business and technology planning at
the senior management level. In recent years he has combined conference presentations, workshop facilitation, consulting
engagements and original research at the University of Melbourne. Graeme’s
presentations are noteworthy for their occasional “theatrical” elements. In
the past, he has notoriously dressed as a duck, preached from a ladder, and, on one occasion, he
engaged a group of chartered accountants in community singing to get his message across.
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